With the advancement of technology, sporting events have become more than just competitions. They have transformed into immersive experiences, thanks to the magic of stadium LED screens. These massive displays offer spectators an unmatched level of engagement and immersion, enhancing the overall atmosphere of live sports. Stadium LED screens provide a visual spectacle, capturing every thrilling moment and amplifying the excitement for fans. From slow-motion replays to close-ups of athletes in action, these high-quality displays ensure that no detail goes unnoticed. The vibrant colors and crystal-clear resolution further elevate the viewing experience, making fans feel like they are right in the heart of the action. Moreover, stadium LED screens have also become an integral part of live event presentations. From displaying scores and statistics to showcasing crowd reactions and fan messages, these screens actively involve the audience, making them feel like an essential part of the event. For sports teams and advertisers, stadium LED screens offer an unparalleled opportunity to reach a large and captivated audience. With strategically placed advertisements and promotions, brands can effectively connect with their target market and create lasting impressions. In this article, we delve into the magic of stadium LED screens, exploring how they enhance engagement and immersion in live sports.

1. The impact of stadium LED screen on player performance.

 (1) Stadium led screen scoring key points during the game players may misjudge.

As a part of the scoreboard that displays the score of the game, the stadium led screen can reduce objective avoidable errors to a minimum, which also includes the led display scoreboard that is now common in sports events. Initially, the led display into the stadium is from the scoreboard, the traditional scoreboard, the content is single, can display limited information, whether it is for the athletes, referees, or the audience to understand the real-time game display effect is poor, and the led display, so that the scorescreen came into being, the scorescreen can be used to record both sides score, game time and other information, Because the led display has the characteristics of self-lighting and high brightness, it has a good display effect, even if it is separated by a long distance, the audience can clearly see. If there are no sports events and no scoreboards, it will have a huge impact on the game.

 (2) The economic benefits brought by the stadium led display.

The holding of a sports event needs the strength of all aspects, and the grand event even needs the strength of the whole country to prepare, among the various forces, the "power of money" must not be ignored. Major sports events will have advertising sponsors, that is, "gold father", sponsors of advertising exposure in addition to reflected in the athletes' clothing, food, housing, stadium equipment and equipment, etc., more attractive is undoubtedly the stadium led fence screen on the rolling large logo and advertising slogan. Because of the popularity of the stadium led display, the standard stadium is used around the stadium led fence screen, the stadium fence screen is mainly used to roll the sponsor's LOGO, advertising and so on.

Public information shows that for every 1% increase in corporate awareness, it is necessary to invest $20 million in advertising fees, but with the help of large sports events, the same advertising fees are invested, and the publicity effect brought by the stadium led screen can be increased by 10%. Taking the Qatar World Cup as an example, on the stadium led fence screen, Hisense's advertising slogan "the world's second and China's first" has attracted a lot of netizens' hot discussion, in the ultra-high topic discussion degree, the brand effect and economic benefits brought by advertising exposure in sports events are self-evident for enterprises. If there is no good display of the stadium LED fence screen, the advertising exposure of the "gold father" will be greatly discounted.

 (3) Without the stadium led screen, the ultra high-definition visual feast will no longer exist.

Fans of sports events will be familiar with the stadium live screen, the stadium live led screen can complete the capture of wonderful moments on the field, playback of strange footage, real-time live synchronization, emerging broadcast of the game, or time scoring statistics and advertising broadcast and other tasks. In general, the live broadcast screen also has a lifting function, which can be lifted according to the audience's perspective and customer needs to achieve the best display effect.

Taking this World Cup as an example, combined with the ultra-high-definition stadium LED live screen, the introduction of sensor technology and tracking camera assistance in the offside judgment, the hair level of the offside can be screened, the stadium LED live screen allows the huge pressure of the linesman to obtain a certain degree of liberation. The HD display of the stadium LED live screen is not only crucial for the audience in the stadium, affecting the viewing experience, but also a blessing for the remote audience who cannot be physically present. Without the super clear display of the stadium LED live screen, watching sports events will be like looking at flowers in the mirror, fuzzy and distant. The stadium LED display can be combined with the "5G+8K" technology to present the wonderful pictures on the field to thousands of viewers, but when the good visual effect is no longer, perhaps the sports spectacle of staying up late to watch the ball will not be there.

2. How stadium LED screen enhance fan engagement.

 (1) The court LED display can introduce the player information and the live game. The stadium LED display has a large and clear live picture of the game, breaking the restrictions of seating, making it easier to watch the game from a distance. 

 (2) The stadium led display adopts high visual display technology, making the display content obtain a wider Angle of view and a higher refresh rate to ensure the quality of the video display.

 (3) The control system of the stadium led display is a dual system, and the backup system attached to it can be switched immediately when the control system is abnormal, so as to ensure that fans do not miss every moment of the game.

 (4) The software of the stadium led display can realize the function of multi-window display, that is to say, the stadium led display can be divided into multiple screens according to the area on a screen according to the need, and different areas display different content at the same time, including the game screen, the game time, the game score and the introduction of the team members and other different content.

 (5) The led display screen of the stadium requires rolling timing to display the game in real time; Can display rolling race results; Can turn the page to show the results of the competition; The text content displayed on the led display can be switched automatically and manually. For the full-color LED display with graphic and video display functions, text and pictures, animation, live broadcast images should be able to switch between each other automatically and manually.

 (6) The stadium led display includes three parts: live game, game content, local time and scoring control system, plus the stadium display, the circular court led display hanging in the stadium, and the advertising display standing around the stadium. It can make the audience feel the very shocking effect of the screen, so that fans have different visual experience and feelings.

3. How stadium LED screen create an immersive atmosphere.

 (1) Full color court led screen.

The full-color stadium led screen is used to play the highlights of the field in the game, or replay the wonderful close-ups in slow motion, or use three-dimensional animation to show the game and a certain event.

 (2) Stadium led fence screen.

The LED fence screen inside the stadium is not only used to play bar advertisements of any length, but also for information release and playback of wonderful shots on the field, which is icing on the cake for sports events.

 (3) Stadium led timing and scoring screen

The stadium led timing and scoring screen is connected with the game's timing and scoring system to play the players' results and relevant information, from the sense of the game, the timing and scoring screen is very important, general sports events are inseparable from the stadium led timing and scoring screen.

 (4) Stadium led bucket screen

Bucket LED display is also one of our common displays in the stadium, the application is relatively flexible, can be used in the stadium to play sports events, wonderful footage playback, play commercial advertisements, can also be used as timing scoring.

4.The role of stadium LED screen in advertising and sponsorships.

 (1) Generally watching the game of the audience is more, the advertising and sponsorship can be seen by more people at the same time, the stadium LED display advertising is also very helpful to improve the impression of advertising and sponsorship, 70% of the audience confirmed that the stadium LED display has a greater impact on the improvement of brand and product impression. The strength of the product and the resulting good results will have a decisive role in the purchase.

 (2) The stadium LED display is used to play commercial advertisements, during the game break, it can ease the audience's mood, not too happy or sad, the principle of moderation; It can also improve the brand awareness of the sponsors and promote consumption; If it is a public service advertisement, it can also raise the awareness of citizens.

 (3) The commercial advertisements played on the LED display of the stadium add luster to the match, and the perfect picture quality and sound effects make the scene more exciting and exciting.

5. Examples of creative stadium LED screen implementation.

 (1) Floor tile screen brings a new interactive experience.

In the "Mamba" court of Shanghai Jiangwan Sports Center, a large touch-screen LED floor screen of the court has been installed. This floor is composed of LED screens, which can track player dynamics, simulate player movement tracks or become imaginary enemies, and make some virtual scenes real to participate in with the cooperation of stadium lights and projections.

Athletes running on the court LED floor screen just like we use our hands to write on the pressure sensitive smart phone screen, running and jumping actions are input in the form of pressure to the court LED floor screen sensor, continuous is the movement of the players, the overhead screen will simulate the corresponding actions of the training partner, display guiding images and challenge the players. Pre-programmed programs and interactive sensors can switch several different scenarios, creating a very cool basketball training experience.

 (2) Dynamic LED display table tennis table.

In Shanghai Table Tennis Hall, there is a dynamic LED display table tennis table, with the display picture switching and dynamic video screen playback and other functions, you can watch a movie next to the table, play a wonderful replay of the arena.

 A German company has developed a new type of glass floor that uses designable LED lighting directly on the glass surface to display boundaries, video information or specific words.

The multifunctional stadium, created by the LED lighting system "ASB glassfloor", utilizes programmable lighting of the indoor stadium lines and a new glass surface to draw video output with a panel function below specific messages. The system can be used to illuminate different fields at the touch of a switch, adapting to a variety of sports such as badminton, basketball, indoor football, hockey, handball and volleyball.

6.Choosing the right stadium LED screen for your venue.

 (1) Requirements for the installation position and screen brightness of the stadium led display.

The installation position of the LED display in the stadium needs to ensure that more than 95% of the audience with fixed seats in the stadium can effectively watch, and the visual distance and vision are wide. At the same time, it is required that the content of the LED display screen can be easily and clearly seen by the athletes, coaches and referees at the game site. Different stadiums should also choose LED displays with different brightness due to different light.

 (2) Safety requirements of LED display.

The stadium has a large flow of people, so it is necessary to ensure the safety of both athletes and spectators. The LED display screen of the stadium should have smoke sensing, lightning protection, automatic fire alarm and automatic screen off functions, and the protection level should be at least IP65 or more, and the distribution cabinet should have overload protection function, leakage protection function and step by step power on function.

Considering that the players are fast and the impact is large, the players and the stadium LED fence screen body must be protected, therefore, the soft mask is used in the design, which can effectively protect the screen body and internal structure; Secondly, the top of the stadium LED screen body is equipped with soft pads, in case the player and the screen body impact, not only to protect the player's body, but also to ensure that the display can play normally.

 (3) Overall brightness contrast and energy efficiency of the stadium led display.

The brightness requirements of the outdoor full-color LED display screen are higher than those in the home, but the larger the brightness value is, the more appropriate. For full-color LED display, brightness, contrast, energy-saving effect need to be considered comprehensively, the selection of a high-efficiency design of full-color LED display products, in the safety, stability and service life are guaranteed.

Author: Sily

This article from:http://www.ledtransparency.com/news.html